Abstract: The article examines the importance of the information base and financial
instruments in enterprise management, as well as their impact on strategic planning, resource
optimization and improving the economic efficiency of business. Modern approaches to organizing
information systems and the use of digital technologies such as artificial intelligence (AI), machine
learning and blockchain play a key role in improving the quality of management decisions and
increasing the competitiveness of companies. The focus is on how the integration of information
and financial strategies can contribute to the sustainable development of enterprises in the context
of globalization and digitalization.
Keywords: enterprise management, information base, financial instruments, strategic
planning, economic efficiency, digital technologies, artificial intelligence, blockchain